Despite the image, this post isn’t about James Bond or about my book, other than to look at how I decided on my keywords.
One of the joys of being an indie author is being able to pursue our passions and share them with others. And what better way than to write a book about them?
I’m a big James Bond film fan (the books not so much) and when I have some spare time or need a change of scenery I indulge myself writing a series entitled The Ten Best Bond Movies…Ever! — a countdown from ten to one of what I deem to be the best films in the James Bond canon.
Having just released the second in the series (#9, it being a countdown) I immediately strung the first two together as a 2-in-1 box set.
As per previous posts, we should all be looking to pour our old content into fresh containers to find fresh audiences, and box-sets are one of the easiest ways of doing that.
But this post arises from my next challenge — connecting with readers.
We can do that two ways — by marketing and promotion — and by playing the keywords and categories game.
But surprisingly, many of us indies will spend all our time and energy on social media marketing, but just a few seconds on selecting our categories and keywords when we upload our title, and even less time reviewing those options later.
Obviously promotion and marketing helps us connect with prospective readers and drive them to the retailers, but by treating our categories and keywords as a necessary evil — to be completed as quickly as possible and even then only because the retailers insist — is to neglect the many millions of prospective readers who will have already arrived at the store, have not seen our promo and marketing efforts and are, casually or with great deliberation, searching for their next book using the categories lists and the internal search engine of the retailer.
Setting aside an hour when uploading to actually delve into the possibilities that categories and keywords present us can prove very rewarding in getting our titles noticed by these already-at-the-store readers who have no idea our marketing and promotion exists.
Here’s the thing.
There are over 3,000 categories and sub-categories in the Kindle store.
There are literally more keyword possibilities than there are words in the English language, because keywords can be a single word or a combination.
Yet we indies seem inclined to jump into the first and most obvious categories, and dash off the first seven keywords we can think of that are remotely relevant, and then move on.
In doing so we inhibit our reach and risk losing sales.
I’ll come back on categories in a separate post.
Here just to briefly share my experience today in identifying keywords for my new title, to show just how easy it is to miss opportunities by rushing our keyword selection.