Monthly Archives: October 2016

How many paperbacks and audio-books will you sell this Christmas?

Christmas Quick Tips → Diversity → Promoting Multiple Formats

I’m delighted, but not at all surprised, to hear how many indies are reporting increasing percentages of their revenue is coming from formats other than ebooks.

With the recent slump in ebook sales on Amazon, now pretty much confirmed by the latest Author Earnings Report, many indies are even reporting revenue from “other formats” is exceeding their ebook revenue.

And it begs the question – would that percentage be even higher if we took time out to take format diversity seriously?

Yes, I know, we indies sell more ebooks than any other format, therefore we should focus on ebooks, blah, blah, blah.

But as I’ve said many times, this is an artificial construction. A corner we have painted ourselves into.

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