Christmas Quick Tips → Diversity → Promoting Multiple Formats
I’m delighted, but not at all surprised, to hear how many indies are reporting increasing percentages of their revenue is coming from formats other than ebooks.
With the recent slump in ebook sales on Amazon, now pretty much confirmed by the latest Author Earnings Report, many indies are even reporting revenue from “other formats” is exceeding their ebook revenue.
And it begs the question – would that percentage be even higher if we took time out to take format diversity seriously?
Yes, I know, we indies sell more ebooks than any other format, therefore we should focus on ebooks, blah, blah, blah.
But as I’ve said many times, this is an artificial construction. A corner we have painted ourselves into.
I’ve covered the value of OverDrive and like digital library suppliers many times here, but it’s worth revisiting once more in mind OverDrive’s presence at the Beijing Book Fair last week.
From the OverDrive blog: (LINK)
“Over the last several years, OverDrive has made a significant investment to increase the amount of global content available for our library and school partners. We now offer 35,000+ Chinese titles from over 500 publishers in our online catalog, Marketplace, both in the U.S. and internationally. Additionally, Marketplace now features hundreds of thousands of titles from publishers in 63 countries and we add new titles each month in both Simplified and Traditional Chinese as well as Japanese, German, Spanish, Polish and many more languages. Titles include bestselling eBooks and audiobooks written in the native language as well as titles translated from English.”
But it’s not just about selling Chinese content in China. it’s about selling Chinese and other foreign language content globally.
From the Over Drive blog again, taking Chinese titles as an example,
“Libraries have responded by creating curated collections of community language content. Toronto Public Library, Los Angeles Public Library and Seattle Public Library all provide examples of digital collections featuring thousands of Chinese titles.”
This is where the true value of digital libraries for foreign-language content lies for us internationalist indies: accessing ex-pat and immigrant communities around the world that still want to read in their home language. Continue reading
Posted in China ebooks, Digital Libraries, discoverability, Gardners ebooks, Global ebook market, Global Ebook News Round-Up, global publishing, International ebook market, Latin America ebooks, Odilo, South America ebooks, StreetLib, Uncategorized
Tagged China ebook sales, digital libraries, Fiberead, OverDrive