Category Archives: Ebook Aggregators

Paypal Suspends Operations In Turkey. StreetLib, Draft2Digital, Smashwords, Pronoun et al – Take Notice.

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Imagine you’re an indie author in Turkey. You’ve been selling ebooks using platforms like Smashwords, StreetLib, D2D, Pronoun, etc, and receiving your payments through Paypal because for most of the above that’s the only option available to you(in Pronoun’s case, the only option available, period.)

From 06 June your writing career is going to be effectively over as Paypal suspends all operations in Turkey.

The Turkish financial authorities have declined to renew Paypal’s licence. (LINK)

The whys and wherefores are neither here nor there.

For these Turkish authors (and ex-pats in Turkey without a Paypal account in another country) sales coming in through Smashwords, StreetLib, D2D, Pronoun, etc will effectively be meaningless unless those authors are able to use one of the very limited alternative payment options available.

Pronoun only offers Paypal. Pronoun no longer has any relevance to Turkish authors. Some of the other distributors offer bank-transfers, but getting money transferred to a European account from the US can be prohibitively expensive ad make smaller payments pointless. Likewise receiving and banking USD cheques/checks outside the US can be a nightmare.

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How To List At $0.00 On Amazon. No Exclusivity Or Price-Matching Required.

SFK FREE

Free On Amazon! And No, This Is Not A Self-Promo Post.

Yesterday I took one of my Sherlock For Kids titles out of KDP and uploaded to Amazon by another route and listed the price at $0.00.

Today here it is on Amazon at $0.00 with the immortal words “This price was set by the publisher.”

  • No exclusivity. It’s still on Apple, Kobo, etc.
  • No Select five days free every ninety days. This is free for just as long as I want it to be.
  • No going free on other retailers and just hoping Amazon will price-match, or getting friends to tell Amazon there’s a better price elsewhere. In fact it’s still at 0.99 on several retailers, but free on Amazon.

How? By uploading my title to StreetLib, the Italian aggregator (don’t panic, the site is in English!) that in many ways continues to lead the aggregator pack.

StreetLib’s Anne-Catherine de Fombelle has said this is a six month trial and that she hopes indie authors will use this option wisely. I’m sure we (mostly) will.

Free can be a great tool in our indie tool kit, but as above, indie authors have never had the option to list free on Amazon except a) by going exclusive and being able to list free for five days in Select, or b) going free on another retailer and hoping Amazon will price-match.

Now we have the option to list free on Amazon for as long or as short a time as we like, subject of course to either StreetLib and Amazon not changing the rules down the road.

As part of a multi-book and growing series I hope this title will now find lots of new eyeballs and lots of buys of the rest of the series, both on Amazon and on other retailers.

My thanks to StreetLib for making this option available and working so efficiently.

For those who haven’t used StreetLib before, it has some of the best distribution available from any pay-as-you-sell aggregator, and lots more to commend it too.

There are some downsides – not least the clunky interface – but the StreetLib team are working on that and to bring many new features to StreetLib this year.

But the free-on-Amazon option has to be the best thing they’ve come up with to date.

Do pop along to StreetLib (LINK) and at least check out what they offer. Access to Google Play, for example, and the best Italian and Latin American distribution of any English-language aggregator.

This post first appeared in The International Indie Author Facebook Group (LINK) on 16 March 2016.

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The International Indie Author
Looking at the bigger picture.
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For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

It’s 2016. Carpe Annum! Seize The Year! Part 1

 

The new year is now two weeks old. Time enough to have recovered from any New Year’s Eve excess, and it’s time to have broken all those crazy New Year’s resolutions we ritually make and break each January.

Now let’s think about the rest of the year, starting with this five part question.

Are you a one-format, one-retailer, one-market, one-language, one-SMP ebook author?

Presumably the answer is no to at least several of those, or you wouldn’t be here reading this in the first place.

But there are degrees of “no”. And as we kick off 2016 we all need to be asking ourselves those questions because the answers will define our level of success or struggle over the next five years.

Put simply, our level of success or struggle will be determined not solely by the quality of our output, but increasingly by how much we put the convenience of consumers (primarily, but not only, readers) over our own convenience as authors.

Our level of success or struggle will be determined by how many options we can create for consumers and how many revenue streams for can build for ourselves in doing so. The two are inextricably linked.

Through January I’m going to take a closer look at each of those questions so we can start this new year with a clear idea of just how well we are performing against those criteria now, and how we might engage further with the Global New Renaissance as 2016 unfolds.

◊ ◊ ◊

Part 1: Are you a one-format author?

Here we may be smugly thinking, “No problem, I’ve got a mobi and an epub. Box ticked.”

ell, score 2 out of 10 for that. It’s a start. But if we’re to fully embrace the opportunities presented by the Global New Renaissance we need to broaden our idea of format.

We pretty much all have our titles up in the Kindle store (mobi) and many of us will be using an aggregator or going direct to Apple, Nook or Kobo (epub). But having mobi and epub files out there is just the first step on the road to format diversity.

And format diversity is the key to those elusive but lucrative multiple-income streams most of us will need to allow us to ride out the peaks and troughs of our ebook sales.

Smashwords is one aggregator that lets us make our titles available in multiple digital formats. PDFs, for example, among many more obscure formats we may never have heard of, but that some consumers still use.

In the smartphone era that’s not so important, but given it requires no extra effort on our part (assuming we’ve survived the Meatgrinder) it’s crazy not to have our titles available to those who are still using dinosaur devices to read on.

And speaking of dinosaur devices, how are we doing with print?

If our focus is on ebooks and then, if we can be really, really bothered one particularly wet and windy afternoon, we paste our ebook manuscript into a CreateSpace template and stick it out there for the sake of appearances, or to make our ebooks look a bargain, or to send a copy to our Great Aunt Doris, then we are one-format ebook authors.

If we never ever promote our POD titles because it’s well, you know, “print”, and it will never sell anyway, then we are one-format ebook authors.

Not that there’s anything wrong with CreateSpace – it should be the first port of call for print for all indie authors. But with emphasis on the word “first”.

CreateSpace is great – and it’s free if you can manage all the stages yourself. But if we’re serious about print distribution and reaching print reader we’ll need to be on board with other print operators as well. Ingram, for example.

Here’s the thing: if we are treating print as an afterthought to our ebooks, convinced our print titles will never sell anyway, then we are not just failing to put readers first, but we are short-changing ourselves.

Because even in 2016, over half a decade after the “ebook revolution” began – most US readers prefer print. And the same goes for the rest of the world, only more so.

Over 625 million print titles were sold in the US last year. How many were yours?

If we do have POD titles available and no-one is buying them we need to ask ourselves why.

Yes, getting our print titles into bricks & mortar stores is a challenge, of course. Not impossible, but not that easy.

Whereas making our print titles available online through Amazon, and via Amazon in numerous other online bookstores, is easy.

So no, the bricks & mortar bookstore excuse won’t wash. Not when some half of all print books sold in the US are sold online.

Yet most indies are still selling next to nothing in print even on Amazon.

Why? I’ll be taking a closer look at our print options in the near future, examining why so many indies struggle with print sales.

Here just to sum it up in three words:

  • Quality
  • Brand
  • Promotion

Yes, read that last one again. Promotion.

Contrary to popular indie belief, there’s not a law making it illegal to mention our print titles and print links when we promote our books.

But when was the last time you saw an indie author tweet or FB their print title?

Or maybe some of us are still staring in bewilderment at that suggestion that we (take a deep breath before we say it) promote our print titles.

“But all my followers and friends are ebook readers!” we cry.

Well sorry, but who’s fault is that? Do we seriously believe only ebook readers are on twitter and Facebook, and print readers live on some remote island where the internet hasn’t yet reached?

Get real. Print is still king even in the USA, currently the world’s biggest ebook market.

The savvy indie author will be working ebooks and print in tandem, not hiding our print titles in the basement and hoping no-one ever finds them.

And not just paperbacks. But how many indies do we know who have

  • Hardcover editions?
  • Special collectors’ editions?
  • Multiple-sizes of paperback to suit reader preferences?
  • Large-print editions for the visually-impaired?

Need I go on?

But of course there’s more to multiple formats than ebooks and print. And this is where we really need to start thinking about ourselves and what we do in slightly different light.

Yes, we’re authors. Yes, we write books. Or at least, ebooks. But more importantly we write content. We create intellectual property. Our book is not just a book. It’s an intellectual property. An IP.

And if we can start thinking of ourselves as IP creators then a realm of new opportunities opens up to us.

  • Audio-books

Any indie still not taking audio seriously as we kick off 2016 needs a severe talking to.

Audio is one of the fastest growing formats, and when it comes to generating multiple income streams audio is a great way to reach new audiences with just some tweaking of our existing content.

Amazon’s ACX makes it easy, cheap and painless to produce and sell audio-books, and of course there are lots of other options to reach the audio-book market.

But no need to stop at audio.

I’ll be returning to these alternative format options in detail in future posts, but here just to mention a few further ways in which we can tweak our existing content to fit new formats, reach new audiences and create new income streams.

  • Radio, TV and film

Now that may seem like a ginormous leap out of our comfort zone, but as I’ll be showing in future posts, if we can step outside the “I’m an indie ebook author” box then the only limits are those we choose to let confine us.

As Amazon expands its original-video output there’s an easy-to-get-the-attention-of production outfit right there.

Netflix this past week has expanded its video streaming options globally and is now available in 190 countries, with more to come.

Video streaming operators are breeding like rabbits and have reach far beyond their own shores.

There are any number of smaller production companies around the globe crying out for quality content.

Gone are the days when getting video distribution meant the support of a major film studio, a TV broadcaster or a satellite company to reach an audience.

Just like with ebooks, digital video and audio content is available on a global scale unimaginable just a few years ago.  Yet how many indies ebook authors are even thinking about reaching radio and video audiences in their own country, let alone globally?

No, we don’t need to take a crash course in screenplay writing or radio scripting to be in with a chance.

Yes, there’s always the possibility the BBC or Spielberg will come cold-calling wanting to option our ebook for the big screen, the small screen or the talky-box. But that’s not very likely.

So why not make some effort to meet them half-way?

For example,

  • Get an agent who specialises in licencing rights.
  • Sign up with a specialist rights operator who will put your titles into a database so that production crews can discover them.
  • Partner with a scriptwriter to adapt your work for film, TV, radio or whatever.

I’ll be offering some detailed suggestions on how in future posts.

Other formats? Again, I’ll be coming back on these in detail as we go, but here just to offer a few suggestions.

  • E-Magazines.

Digital magazines have been getting a bad press in 2015 thanks to falling revenues, but that’s an advertisers’ issue, not a reflection on the format, which is a great way for indie authors to reach new audiences. Another income stream in the bag for very little effort.

  • Serialized content

E-magazines are a great way to offer serialized content.

So is our preferred format, ebooks. In fact, serialized content ought to be high on our list of format options to keep those multiple income steams coming in.

There is a growing number of independent operators offering serialized ebooks, and lots more coming forward.

Yes, we can simply serialize our own, and put them out through our usual distribution channels, but these guys have the fancy apps and distribution networks that go beyond our normal indie reach. More on this as we go.

  • Comics?
  • Manga?
  • Illustrated versions of our works?

Pictures aren’t just for kids, after all, as the adult-colouring book craze clearly shows.

In fact there are a ton of ways we can add value to our titles by offering variant versions. with and without images, with and without and additional content and enhancements.

  • Merchandising

Once we step outside our “I’m an indie ebook author” box and start thinking about our titles as IPs instead of just ebooks we can also start thinking in terms of merchandising.

If we have managed to attract a serious fan-base then our book is more than just an ephemeral read.

Just think about the books we read ourselves. Some books are read, discarded and forgotten. Others stay with us forever.

Not just the books, as a whole, but the covers, the characters, the storylines, the concepts…

We write space opera with galactic battleships and distant-planets among the stars? We’ve got a fantastic cover everyone drools over? Or maybe we write paranormal fantasy with those oh-so-cute-and-colourful covers?

Why not make those cover available in other formats?

Give it away as a screen saver. Make it available to download for free or to buy or gift as a mouse-mat or a coffee mug or even a framed print.

For children’s books the possibilities are endless, but this will work great for adult titles too.

No, they won’t sell in millions, of course, but if they are good they will sell, and there are any number of companies offering printed product services to create novelty items like these, and many will deliver direct to the customer, so all you need to do is set up the product in their system and send them the orders. Just like POD.

Their value is not just in the direct sales to the fans themselves, but in having those images out there being seen by other people who have never heard of us or our books.

More on merchandising our IPs at a later date.

Other formats to consider?  The list is endless. But how about

  • Stage theatre
  • Musicals

Not convinced? Just look at how many stage productions and musicals are actually adaptations of books. What could be more improbable as a musical than Les Miserables?

No, we don’t need to learn stagecraft or be musicians or lyricists to get in on the act, and more than we need to be screenwriters to see our books considered for adaptation to film or TV.

For children’s authors writing shorter titles there’s a great opportunity to write mini-plays for school classes to act out. I’m working on just this with my children’s adaptations of the Sherlock Holmes stories.

And yes, I’m seriously toying with the idea of Sherlock: The Musical. Not that I have any musical talent whatsoever. I’ll leave that aspect to the experts. But I am putting together an outline and when I’m happy with that I’ll be looking to partner with third parties who can work their magic and, just maybe, make it happen.

Sherlock of course is public domain and has huge brand recognition.

Tweaking public domain properties is a great way of reaching new audiences. Just look at the myriad spin-offs of Jane Austen’s works that litter the ebook scene.

But how many of those will ever be more than just ebook variations? No matter how good they may be?

As part of my Classics For Kids series I’m working (very slowly) on a children’s adaption of my favourite Austen title, Pride & Prejudice. My Sherlock For Kids series itself is picking up steam, and a good example of tweaking content to reach new audiences, with translations already out there, audio books on the way, and other formats being worked on.

Tweaking our erotica titles for the children’s market would obviously be a step too far, but for older children and teen readers many of our more mainstream works might well work well in an abridged and slightly less “mature” format.

After all, younger teens at school will be studying and reading adult works from Shakespeare and Austen, Dickens and Bronte. None of which were ever intended for children. And many best-selling so-called YA titles were again written with an adult audience in mind.

Having an adult and a YA version or even an older-children’s version of our adult-intended work, tweaked slightly for language and content to suit the audience, is just one more way reach new audiences with existing content and expand the reach for our new content to reach new audiences and generate more income streams.

  • Translations

Translations are of course another. I’ll cover this in detail later in this series of posts.

I’m on target to have well over fifty translations out before this year is over, and while only a handful of been significant sellers to far they are all bringing in extra income streams I otherwise wouldn’t have.

And of course translations aren’t limited to ebooks and print. I’ve audio-translations in the works and I’m looking at other formats to expand their reach.

But let’s wind this post up with the language that is, for most of us, our first and only language.

  • English

First and foremost, English isn’t just English.

Way back in 2011 my UK best-seller got hammered by American readers for using British English spellings. Ouch!

The reviewer Red Adept declared the book Mystery of the Year but advised readers to be wary of “Britishisms” and British-English spellings.

So I re-wrote the entire book in American English and, while I was at it relocated the entire story to the US, and had two versions available – one for British and one for American readers.

Only to be accused of “gaming the system”. Sometimes you just can’t win…

Nowadays American readers are much more cosmopolitan. Back in print-only days British titles sold in America were tweaked with American- English spellings and other changes – Harry Potter and the Philosopher’s Stone became Harry Potter and the Sorcerer’s Stone, for example. A Quidditch pitch became a Quidditch field.

Many indies today still produce their titles in American-English and British-English versions. Yes, it’s easy to say those readers should get a life. After all British-English and American-English are not so different as to make the text unintelligible.

But these authors are putting the readers first. Always a good idea. Just ask Amazon, who have built their business on being customer-centric.

When a customer-centric tweak can be as simple as having variant-English spellings versions of our books it’s well worth considering.

The British-English and American-English versions of my best-seller sit nicely on the Amazon shelves and while the British—English original has sold far more better, the American-English version’s sales have proved more than worthwhile.

The more customer-centric we are as authors, the more income streams we can achieve as a result. Sounds good to me!

And for children’s books, the issue of variant spelling is all the more important.

Many British schools disapprove of American books, not because of the content but because of the American-English. How can young children in the UK be expected to spell colour in the British-English fashion when they are reading American books where color is the accepted spelling?

Yes, they are both “correct”, but try using American-English spellings in your British school exams and say goodbye to that top grade. Variant spellings matter.

And it’s not just an issue for young children. If you are a reluctant teen reader, a late-to-literacy adult learner, or an English-as-a-Second-Language student in Europe learning British-English then the variant spellings may well be an issue.

But don’t look on this as another nuisance getting in the way of our more important work of shouting “Buy My Book!” on Facebook. Look on it as yet another way in which we can diversify our output and generate new income streams.

  • Easy-English and ESL

As 2015 closed I launched my Easy-English series of adaptations of the Sherlock Holmes short stories, aimed at reluctant teen readers, late-to-literacy adults and English-as-a-second-language readers who have mastered the basics of English but are not yet confident enough to tackle the Conan Doyle originals.

Later this year I will be working with an ESL professor in Argentina to produce fully-fledged ESL versions geared specifically to the demands of the ESL circuit.

ESL is a humungous and ridiculously fast-growing sector of the publishing industry. More on this in a future discussion.

Other formats?

Don’t tempt me. This post is long enough already.

No, not all formats will be suited to all titles, but many titles will be suited, with just a little tweaking we can often do ourselves, to many variant formats.

And for more challenging formats like radio, film, manga, translations, etc, etc, there’s nothing but our own inertia to stop us reaching out to producers who specialise ln these formats to do it all for us.

Or partnering with other writers, artists, scriptwriters, etc, to produce our own.

 

After all, very few of us design our own covers or do our own editing. We farm out the work to third parties.

And we can do the same to embrace the variant formats that might suit our content but that are beyond our own skills range.

Not just revamping our existing works, but creating new IPs from scratch with multi-format options a consideration from day one.

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In parts 2-5 of this series I’ll be asking if we are one-retailer, one-market, one-language, and one-SMP ebook authors and I’ll expand on the myriad options for each as we go.

As we kick off 2016 we indie content suppliers have unparalleled reach and unprecedented opportunities to stretch our creative abilities and reach audiences quite unthinkable just a few years ago.

If only we can step outside our “I’m a one-format indie ebook author” box.

One of my all-time favourite films is Dead Poet’s Society. Required watching for anyone who aspires to be an author or a teacher.

A film about a teacher who understood the only limits to our achievements are the limits we allow ourselves to be shackled by.

A teacher of English literature – of Shakespeare and Byron, in whose footsteps we now follow – who encouraged his students not to be sheep and take the road most travelled by, but to explore new horizons and break new ground.

To seize the day. Carpe diem! To make their lives extraordinary.

So in tribute to the star of that film, the late Robin Williams – a village-hall stand-up comic who defied the shackles of format and limited expectations to become first a TV actor and then a movie star, I leave you with this thought as we start another new year.

It’s 2016.

Carpe annum! Seize the year!

Diversify in 2016! Let’s make our indie lives extraordinary!

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For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

 

 

Smashwords Adds Tolino, Odilo and Yuzu To Its Distribution List. It’s Time To Start Taking Smashwords Seriously.

sw + tolino + Odilo + yuzu

 

Regulars here will know I’m dedicated to a diverse and healthy global ebook market, and for that reason alone I would continue to support stores like Smashwords even if they had very little to offer.

But Smashwords has lately shown, after a faltering step with the Flipkart debacle (which as it happens matters not, as Flipkart has now formally closed its ebook store) that it very much still in the game, and slowly but surely grasping the global nettle.

This past week Smashwords announced three new partners that, in Mark Coker’s own words,

“further expand the reach of the Smashwords ebook distribution network in the US, Europe and South America.” (LINK)

Actually, Mark, it does even better than that, encompassing S.E. Asia as well. More on that below.

But first, the bad news. Smashwords erotica authors need not apply. Yet again the Smashwords partner stores have followed the example of OverDrive, Flipkart and Gardners and said “No thanks” to Smashwords erotica, while all happily distributing erotica titles from other aggregators.

There’s a message there for you, Mark Coker.

But let’s stick with the good news.

How good? Well that depends on which other aggregators we use alongside Smashwords.

Let’s start with the Tolino deal.

The Tolino Alliance is, put simply a bunch of ebook stores centred in Germany (but active in neighbouring countries) that collectively packs a punch comparable to Amazon’s Kindle Germany store.

Depending on which stats you want to believe, Tolino is slightly bigger or slightly smaller than Kindle Germany.

ither way, it’s well worth making the effort for, and not only if we have German-language translations available. Germany is a major English-language market too.

If the only aggregator we use is Smashwords then this a great new addition, and will further our reach across western and central Europe.

But if we use Draft2Digital, StreetLib, PublishDrive or XinXii we’re probably already enjoying the benefits of distribution to Tolino. Smashwords is late to the game on this one.

No matter. It’s great to have even more indie titles flowing into the Tolino stores.

Let’s take a look at Yuzu next.

Those of us involved in the higher education sector in the USA may have heard of Yuzu, as the store is, in Mark Coker’s words,

“the digital education platform and retailer operated by Barnes & Noble College, which operates 743 college bookstores serving 5 million college students and faculty members.”

But it’s not all text books and academia.

“The agreement will make it easier for a wide range of Smashwords Premium Catalog books to be assigned for classroom use by educators,” says Coker, adding “Students can also purchase Smashwords titles for their own enjoyment outside of the classroom in the Yuzu eBook store.”

Well, we’ll have to see how that pans out.  Over at The Digital Reader Nate Hoffelder is not impressed, dismissing Yuzu as a “failed” store. Yuzu is

“still only half functional, making this a platform you should avoid if at all possible unless you want to cause more grief for students.”

Nate’s words. (LINK) Not mine. I’ve no familiarity with the store, so am diplomatically reserving judgment.

Besides, higher education is not a sector I have any plans to write towards, but never say never.

But while I’m mildly indifferent to the deal with Yuzu, I’m delighted to see the deal with Odilo.

As Mark Coker says,

“Odilo is a leading ebook supplier to over 2,100 public libraries in 43 countries across Europe (1,000 libraries), Latin America (1,000 libraries) and North America (100 libraries). In October, they announced a deal with the ministry of culture in Spain to provide ebook services to over 15 million library card holders in Spain. The company is also running preliminary pilots to expand into Australia and New Zealand.”

But it gets better. Mark Coker obviously hadn’t checked the Odilo news feed or he could have added 180 libraries in the Philippines to that list. (LINK)

The Philippines is one of my priority countries for 2016, so this deal is especially welcome.

Kobo gets our titles into the Philippines (National Book Store), and so does Google Play and eSentral, but neither Amazon nor Apple are there, so this new access point to Filipino readers is a great asset.

Coker notes,

“About 40% of Odilo’s ebook sales are books in English, 40% Spanish, 15% French and 5% German.”

40% Spanish sounds good to me! I’m already delighted with the way my Spanish translations are taking hold across Latin America, and Odilo will hopefully help find me a lot more readers both in Latin America and in Spain as the new deal with Spanish libraries takes effect.

Last year (2014-15) Smashwords reported ebook sales worth $25 million. By 2016-17 that figure could be much higher as these new stores start bringing in revenue for Smashwords and its authors.

As we begin the second half of this decade Smashwords is shaping up to be a truly global player in the aggregator field.

And just as the new globile (global mobile) reality is beginning to strike home.

Reading the industry blogs over the past six months it’s hard to find any credible commentators not now talking about the globile future. Even JK Rowling’s Pottermore is at it!

The future is globile!

# # #

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

 

 

Catching Up On The Global Publishing Scene. November 2015 Update.

google-mobile-asia

 

Asia’s Emerging Ebook Markets.

When it comes to global ebooks sales we all need to think “globile”. That is, global mobile.

Much of the world have simply skipped the entire desktop PC and dumb-phone era and gone from no internet access to 3G and 4G smartphones, pretty much overnight.

With every single smartphone a device that could be carrying our ebooks the potential for authors and publishers is hard to exaggerate. But where to focus one’s strategic planning?

That graphic from Google at the top of this post may help decide.

For those unfamiliar with the international two-letter country coding:

  • AU is Australia
  • ID Indonesia,
  • TW Taiwan,
  • SG Singapore
  • HK Hong Kong
  • JP Japan
  • KR South Korea.

Right now Korea is the tops and India and Indonesia are way down the list in terms of smartphone penetration. But it’s these two countries that are among my top priorities.

Not just because they are fast growing (India will likely be the second largest smartphone market next year) but because Indians and Indonesia, coming late to the internet world, are far more reliant on smartphones in their everyday lives than we in the rich west who use smartphones mainly as an add-on to our existing desktops, laptops, e-readers, dumbphones, landline phones, etc.

And given India is the nation that reads the most, and the sixth largest book market on the planet even before smartphones fully impact, it’s not hard to see why even the more cautious commentators are now joining me in predicting India will be the next ebook gold-rush.

# # #

Africa Watch 1: Egyptian Book Store Chain Sets Up In UK.

In a sure sign of how the Global New Renaissance is taking hold, the Egyptian bookstore chain ALEF has opened a store in… London.

Read the linked post on Publishing Perspectives for the full story. (LINK)

Here just to extract the most pertinent point:

“We believed that people in Egypt don’t read because they don’t have access to books, and we turned out to be right…”

In fact ALEF is doing “booming business” in Egypt and the new London store is just the first step of their international expansion, selling not just Arabic-language books but Arabic books translated into English.

Yes, there are issues of (comparatively) low literacy levels in many countries across Africa, the Middle East and elsewhere. But the idea that people in these countries therefore don’t read is just ludicrous. The problem is, always, about availability and affordability.

And for indie authors and trad pub publishers alike the new “globile” markets where everyone and their dog has a smartphone in their hand, mean that we can, increasingly, reach readers hitherto completely beyond reach.

As we hurtle into 2016 the possibilities – and opportunities – ahead are unprecedented.

Don’t let them pass you by.

Go Globile in 2016 and build a truly international readership for your brand.

# # #

33% Of French Commuters Prefer Ebooks

It will come as no surprise to learn that French train commuters, just like commuters in many countries, while away the journey reading.

The French railway operator SNCF estimate 75% of passengers read books on their journey. (LINK)

What may come as a surprise is that 33% of them e-read – either on dedicated e-readers or on smartphones.

SNCF responded by offering their own ebook subscription service with 100,000 French-language titles. Check out the SNCF store here. (LINK)

It’s not clear who is supplying SNCF, but that’s neither here nor there.

What is key for us as indie authors is the direction digital reading in France is taking.

Ebooks, may still be a tiny fraction of the overall French book market, but early days.

Hard to imagine though it is, just a few years ago the US and UK were nascent markets with only a handful of people reading ebooks.

And in those early years it was very easy for a handful of savvy, forward-thinking indie authors to be very big fish in a very small pond.

This is the true beauty of the global nascent markets right now. There are open goals out there. Major opportunities to be big fish in small ponds now and to grow into even bigger fish as those ponds grow.

Already this year we’ve seen western indies top the charts in China. We’ve seen India leapfrog the UK as the second-largest English-language book market. In Germany indie authors have been dominating the ebook charts for some while.

Across Asia, Latin America and eastern Europe the book markets – and especially the ebook markets – are seeing a new vitality as the Global New Renaissance takes hold.

No, none of these markets (except China) can compare to the US market today. But that’s to miss the point.

And more importantly to miss the opportunity.

Because many of these so-called nascent markets – China, India, Germany, Latin America, Indonesia, etc – are already as big, or bigger (much bigger in the case of China) than the US market was back in 2009-2010.

And back in 2009-2010 savvy indie authors like Amanda Hocking and John Locke were gigantic fish in a very small pond. Million-sellers at a time when hardly anyone in the US even knew ebooks existed.

When looking at the emerging global markets available to us now, don’t think “nascent – not worth bothering with”.

Think OPPORTUNITY!

# # #

Children’s Book Sales “Booming” In China.

The Shanghai Children’s Book Fair took place earlier this month, and reports emerging (LINK) show a very vibrant children’s publishing sector with keen interest in titles from the wider world.

Hardly surprising given there are 370 million under-eighteens in China right now – more than the entire population of the USA. And that number could grow rapidly with the new two-child policy.

Incredible opportunities emerging in China across all genres, not just children’s books.

So far Fiberead remain the easy option for accessing this massive market, but I’m watching carefully for more direct opportunities alongside.

China is potentially the most lucrative of all the markets – the China market alone will dwarf the US market very soon – and it will rapidly expand over the next five years. But access is always going to be awkward. Not impossible, by any means, but not without its challenges.

Awkward it may be, but China should definitely be on the watch-list for any author serious about global reach.

# # #

New Distribution Channel’s For Audio Books.

While Amazon’s ACX is effectively the only show in town for indie audio, we should never rush to put all our eggs in one basket, because alternatives will be along soon enough.

  • Xin-Xii recently started distributing indie audio to German retailer.
  • Now, say hello to Author’s Republic (LINK), courtesy of AudioBooks(dot)com. (LINK)

I’ll investigate this further, but so far it looks like we now have a real alternative to ACX for distribution, although we’ll still need to get our audiobooks made first, which means ACX still has the advantage.

Author’s Republic does have some sort of iOS tool for making our own, but ACX clearly holds all the aces in this respect.

The Author’s Republic will distribute not only to Audiobooks(fdot)com but also to:

  • Audible
  • iTunes
  • Amazon
  • Barnes & Noble
  • Scribd
  • Downpour
  • tunein

as well as library providers such as

  • Findaway
  • Overdrive.

And presumably they will expand further on that as we head into 2016.

Perhaps more importantly, this will be the first of many. A matter of time now before other retailers open up audiobook self-pub portals themselves or ebook aggregators follow Xin-Xii’s lead and start distributing audiobooks.

Those locked into exclusivity with ACX for their audiobooks may be getting slightly better royalties (although Author’s Republic will supposedly be paying a competitive 35%) but could be missing out on reach, especially with Author’s Republic ‘s access to key outlets like OverDrive and Findaway which ACX will deny you.

And don’t forget good old-fashioned CDs. CDBaby can your audiobooks widely distributed for the majority of audiobook listeners that have not yet embraced digital.

Beyond that, another reason to avoid exclusivity is radio. Global radio is an exciting opportunity for indie authors converting their works to audio. More on that in another post.

# # #

Africa Watch 2: One Billion Reasons To Take A Second Look At Africa.

For authors and publishers, Africa remains the Dark Continent (which BTW meant and means “unknown”, not something derogatory) for book sales and discovery.

But for me it’s THE most exciting of the long-term prospects for indie authors, and one I’m following closely, although little chance of any significant sales there in the very near future.

But a new report confirms my anecdotal observations that Africa is embracing smartphones and 3G-4G mobile internet just like everywhere else on the planet.

Mobile subscriptions across Africa are expected to pass the one billion mark in 2016. (LINK)

That’s one helluva lot of people with devices that could have our ebooks on.

Contrary to popular opinion Africans love to read. Their problem is access to affordable books.

For authors, reaching African readers is the big challenge.

  • There is not a single Apple iBooks store anywhere on the continent.
  • Amazon blocks downloads to most of the continent and surcharges the rest, including South Africa.
  • Even Google Play, from whom you’d expect better, are only in South Africa so far.
  • Kobo is sort of available, but there is only a localized Kobo store in South Africa, and you need a bank card to use Kobo, so that makes it pretty irrelevant to most Africans.

Right now, South Africa aside, the African continent is not a friendly place for authors. But make no mistake – that’s an issue of distribution and accessibility, not a cultural indifference to books, ebooks and reading.

And there are a few bright spots on the horizon, as I’ll be reporting soon in an in-depth analysis of the state of play across my favourite continent. Meanwhile, check out further posts on Africa below.

I’m very excited by the emerging prospects for authors here in Africa. When I talk about the Global New Renaissance unfolding I really do mean Global, and I intend to be selling across many countries in Africa before this decade is over.

I’m a six-continent content-provider.

How about you?

# # #

$10 Smartphones At Wal-Mart.

With The Next Generation social media like Instagram and Pinterest, and messaging apps like Viber and WeChat getting hotter and hotter by the day, it’s a real PITA that you need a smartphone to participate. Even though many, like Viber, have desk-top access, you still need a smartphone number to sign up in the first place.

And some people, quite understandably, do not want the expense of a new phone, a monthly payment plan, etc just to join Instagram or Viber.

For those in America it seems salvation is at hand. Over at The Digital Reader Nate Hoffelder reports that Wal-Mart now offering a smartphone for just ten bucks, and on a Pay As You Go plan so no crazy monthly payments for a phone you may rarely use. (LINK)

Perfect to buy, along with a separate sim card and phone number, and use exclusively for social media like Instagram and messaging apps like Viber, Facebook Messenger, WeChat, etc.

As per previous posts, Instagram is now bigger than twitter. Messaging apps are reaching close to two billion people. An updated post on messaging apps this coming week.

Don’t get stuck in the past for the sake of ten bucks. Move with the times.

# # #

Africa Watch 3: Nigeria.

When it comes to global ebook sales Africa remains the last frontier as western ebook retailers continue to ignore this vast and exciting nascent market.

After all, Africa is still in the stone-age when it comes to digital, right? There’s no internet there, so no-one knows what smartphones are.

And as well know, nobody in Africa reads.

The latter point, however widely believed, is of course so laughable as not to bear further consideration.

But let’s take another look at the first point – that Africa is has yet to realise the internet even exists.

Leaving aside the above report, that Africa will have over one billion mobile subscribers in 2016, ponder this report on what Ericsson is up to in Nigeria.

Subscription video on demand.

Ericsson’s NuVu will launch in early 2016 offering some 3,000 local and international TV and films to eager Nigerian subscribers eager to use their smartphones for entertainment. (LINK)

Ericsson is working with leading international distributors to acquire content ranging from Hollywood to Nollywood (Nigeria has a thriving film industry).

How long before a dedicated Nigerian ebook subscription service pops up? Well, it certainly won’t be KU – Amazon has zero interest in Africa. But it will happen.

And just as Nigerians love Hollywood films so they do and will love western books (Nigeria is the largest English-speaking nation on the continent) – IF they are allowed access to them, and IF they are affordable.

Nigeria presents a great opportunity to start building a pan-African readership beyond the usual suspect, South Africa.

More on how soon. Here just to remind everyone that, as always, we should keep the third tier nascent markets like Africa firmly in mind when looking at the next five years.

No, absolutely no point anyone rearranging their schedule to prioritise Africa right now, but do keep Africa on your radar, and do lay the foundations there now for future development.

Nigeria, Kenya, Ghana and Tanzania are close to the tipping point where smartphones will become the main everyday access point to the internet for millions of English speakers. And there are plenty of other English-speaking nations in Africa not far behind. Malawi, Botswana, Zimbabwe, Liberia, Sierra Leone, etc. And even here in tiny The Gambia (yeah, The Gambia is one of only two countries in the world where the definite article is officially part of the country’s name).

And of course this is not some uniquely Anglophone phenomenon. French-speaking Cote d’Ivoire and Senegal, to name but two, are right up there in the globile (global mobile) stakes too.

Watch out for more reports on Africa below, and an in-depth report on Africa soon. The way things are shaping up here may well surprise you!

# # #

British Comedian Russell Howard’s Pending 2017 Global Tour.

No, not a book tour, but this isn’t as off-topic as it may at first seem.

Russell Howard is a British stand-up comedian who rose to fame in the UK on the back of the early days of the digital TV transition, when cheapskate TV productions flooded the myriad new broadcasting channels then emerging.

From being a largely unknown British comedian doing bottom-of-the-barrel shows for late-night TV micro-audiences Howard has, thanks to digital reach, built up a worldwide audience, in English, that goes far beyond the English language countries.

Yes, the tour is focussed on the UK, USA, Australia and New Zealand, but also Finland, Iceland, Sweden and Norway, and of course his wider reach through digital extends globally.

Howard already knows where his paying audience will be in 2017.

The key throughout all this is digital. Digital reach is global, and that goes every bit as much for books as it does for stand-up comic TV shows.

Yet many of us indie authors still treat ebooks as simply cheap versions of print books, to farm out to the same home-market audience as print books, and then to wonder why it’s such hard work actually finding an audience.

Far from thinking about 2017 many of us indies don’t even have 2016 on our radar, even though it’s weeks away.

I’ve no idea how much Russell Howard actually understands or cares about all this, or how much his success is down to having a great manager and Howard is just sitting back and enjoying the ride.

But I do know most of us indie authors don’t have managers to think outside the box for us and spot the opportunities unfolding as the Global New Renaissance gets under way.

That’s down to us.

We have unprecedented opportunities to expand our reach and our modes of delivery.

We have unprecedented opportunities to step out of our ebook novelist boxes and become global content-providers across formats, across multi-media and across multiple nations far beyond the usual suspects.

Don’t look on 2016 as just a new year.

Look on 2016 as a new opportunity to break new ground and reach new audiences quite unthinkable back in 2009-1010 when the “ebook revolution” began.

Don’t let these unfolding opportunities pass us by.

Think about the next five years, not the next five weeks.

# # #

Africa Watch 4: Google Play Is Rolling Out Youtube Offline Across Nigeria, Ghana, Kenya and South Africa.

No, it’s not ebook stores, but the direction is clear. Google is focussed on the wealthiest English-speaking countries in Africa.

So far Google Play only has one ebook store on the continent – in South Africa.

It’s a safe bet that, some time soon, Nigeria, Ghana and Kenya will follow suit.

Google Play already has more global ebook stores than any other retailer. Some sixty or so. We can expect that to increase next year.

Currently the Google Play Books self-pub portal is closed to newcomers – although existing clients can still upload direct.

For the rest of us will need to use an aggregator.

Sadly neither Smashwords nor Draft2Digital supply Google Play Books.

Luckily both StreetLib and PublishDrive do, and can get your titles on Google Play within 24 hours.

NB: Other aggregators like Ebook Partnership also supply Google Play Books, but they have up-front fees. StreetLib and PublishDrive are pay-as-you-sell aggregators.

Google Play is a tiny player in the US, and if that’s where you are focussed, don’t expect too much action. But elsewhere around the world Google Play can and should be a key part of your global strategy.

But do be aware that Google Play pretty much automatically discounts our titles to make them more appealing to its customers. Which is great, except…

This will inevitably put you in conflict with Amazon’s price parity clause which dictates you cannot sell cheaper on another retailer than on Amazon.

So to avoid being punished by Amazon for Google Play trying to offer customers a better deal, you’ll need to price higher on Google Play when you first list.

But don’t let that put you off. Google Play is an invaluable place to be if you plan on going global.

# # #

Africa Watch 5: ACE Soon To Reach South Africa.

Okay, so quite a lot on Africa here today, but that’s just an indication of how Africa is fast gearing up to become a significant part of the global publishing scene.

Still not convinced? Consider this news just in.

Phase 2 of the ACE (Africa Coast Europe) project is about to begin. (LINK)

Now that may mean absolutely nothing to most readers, so let me offer some background as to just why this is so significant.

I’m writing this from The Gambia, West Africa. One of the poorest nations on the planet.

Five years ago, when Kindle UK launched, I had to partner with someone in the UK just to get my books uploaded, because there was, for all practical purposes, no internet here. Just a ridiculously expensive connection in the hotels, at dial-up speed.

Today I’m on a 4G connection quite unimaginable just a few years ago.

All thanks to ACE, a submarine cable which connects France and Portugal with :

  • Canary Islands (Spain)
  • Mauritania
  • Senegal
  • Gambia
  • Guinea Conakry
  • Sierra Leone
  • Liberia
  • Cote d’Ivoire
  • Benin
  • Ghana
  • Nigeria
  • Equatorial Guinea
  • Gabon
  • Sao Tome & Principe

In addition two landlocked countries in the middle of the Sahara Desert, Mali and Niger, are connected via a terrestrial extension.

Hundreds of millions of people have suddenly, in the past few years, gained access to the internet in West Africa, completely by-passing the desktop and dial-up telephone line era, and are now enjoying 3G and 4G internet on smartphones.

As Phase 2 of ACE rolls out the submarine cable will extend all the way down the west coast of Africa, bringing European-standard internet to:

  • Namibia
  • Angola
  • Democratic Republic of Congo
  • Congo-Brazzaville
  • South Africa
  • as well as an extension to Cameroon

reaching almost a quarter billion people.

As reported above, the number of mobile subscribers in Africa is already expected to exceed one billion in 2016.

And that’s before Phase 2 of the ACE rolls out.

Unless you’ve actually been to a seriously Third World country it’s hard to imagine just how transformational the internet can be in terms of education, health and economic development. Or how much it can transform entertainment.

Ebook sales are probably the last thing the ACE team are thinking about as they roll out Phase 2, but indie authors looking at the global picture should be in no doubt about the new opportunities unfolding.

The global digital reading scene in 2020 is going to be far bigger than anything we can envisage right now.

I’ve said before and will say again – the global ebook markets will collectively dwarf the US market many times over in the coming years.

If you doubt that, just consider the projection for 2016. Over one billion mobile subscribers in Africa as soon as next year. That’s over one billion subscribers in Africa using a globile device that could be holding our ebooks.

That’s a billion people almost all of whom are completely off the radar of the big western ebook retailers right now.

That’s a great excuse for just ignoring Africa. But if we’re serious about becoming global bestselling authors then we can’t afford to ignore any prospective market. Least of all one with the potential of Africa.

Think about the next five years. Not the next five weeks.

# # #

NB These posts have appeared previously over the past week or two on The International Indie Author Facebook Group.(LINK)

 

 

Smashwords Titles Are Being Shipped To Gardners This Weekend. But How Long Before Coker Wields The Axe?

By the time you are reading this, Smashwords will have begun (October 22) shipping indie titles to the global distributor Gardners.

Based in the UK, Gardners distribute to retailers and libraries in 138 countries.

It’s a great deal for ambitious indies wanting global reach. My titles have been in Gardners for many years. Back in 2011 one became that year’s biggest selling indie ebook, and the eleventh biggest-selling ebook overall, thanks in part to Gardners. Obviously Amazon was the key player, but it was the availability in and sales from all the other UK retailers that clinched it.

I’ve long advocated indies get into Gardners, and now Smashwords has made it easy (unless you are an erotica author – Smashwords erotica titles are barred by both Gardners and OverDrive) I was initially delighted.

This new deal almost made up for the Flipkart fiasco, when Coker punished all Smashwords indie authors by axing Flipkart distribution because Flipkart wasn’t running its business to suit Amazon’s T&Cs. You couldn’t make it up…

I fear the exact same thing will happen to the Gardners partnership in the not too distant future.

Here’s why.

Smashwords indie authors were sending their titles to Flipkart and, at a later date, changing their mind and jumping into KDP Select.

KDP Select requires exclusivity, so Smashwords indies unpublish at Smashwords and Smashwords orders the partners stores to unpublish those titles.

The big players like Apple and Kobo are quick to respond. Flipkart was not so fast.

Indie authors, having done their bit and delisted from all other retailers, jump into Select and, out of the blue, comes the dreaded email from Amazon telling them they are in breach of Select rules because the title is still on Flipkart.

This meant a lot of unhappy Smashwords indies.

Coker responded by blaming Flipkart (far easier than fixing the problem at the Smashwords end), and cancelled the distribution agreement for all Smashwords authors.

No matter that most of us had no intention of jumping in and out of Select.

No matter that many of us were just beginning to gain traction in Flipkart.

As it happens there is anyway a big question mark over the future of the Flipkart ebook store right now.

But the issue here is Mark Coker letting the whims of Select-Hopping indies dictate which stores the rest of can get into.

Select-Hopping authors understandably didn’t like the Flipkart response time and Coker wielded the axe.

It’s now just a matter of time before the Gardners deal goes the same way, and for the exact same reason.

Gardners distributes to 400 global retailers. I can assure you from long years of personal experience that, no matter how quickly Gardners HQ send out the order to those retailers to make changes, not all those outlets will be fast to respond. Most will see delays of many weeks.

Many of these stores are in countries where Amazon doesn’t have a Kindle store, so the mighty Zon won’t notice if you’ve jumped into Select and your title is still on a retailer somewhere in Denmark or Poland.

Many more will be in countries that do have a Kindle store.

And when Amazon finds a Select title still lingering in a Gardners outlet in the UK, or Germany, or Italy, or Australia, or… The nasty emails will be sent, indie authors will go complaining to Mark Coker, and Mark Coker will start sharpening his axe again.

Internationalist indies looking to use Smashwords to build a global readership will once again find the rug pulled from under their feet. Hey, who cares about us? Not Mark Coker, clearly.

But there’s a simple and elegant solution, that could have been used to save the Flipkart deal, and can be used to save the Gardners deal.

Here’s the thing.

No-one is being forced to opt-in to Gardners, just as no-one was being forced to opt-in to Flipkart.

So, Mark Coker, why not just put a clear message on Smashwords that, if you opt into Gardners you should allow at least four weeks, ideally longer, for changes to be implemented.

That way indies who like to play Select-Hopping will simply not opt-in, or can plan well ahead, and internationalist indies can enjoy the fruits of the Gardners distribution deal without having to worry when the axe will fall.

With the slick and easy-access (no Meatgrinder nonsense!) Draft2Digital about to announce a deal with 24Symbols and lots of neat additions to its services, and with StreetLib and PublishDirect all offering a much broader distribution range than Smashwords does, Mark Coker needs to do everything he can to keep Smashwords relevant to indie needs as we head into the second half of this decade..

The Gardners deal is a big step in the right direction.

If it lasts.

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

Aggregator Wars! PublishDrive Sign Distribution Deal With OverDrive, 24Symbols, Legimi, AllRomance/OmniLit, eSentral, Tookbook, Casa De Libro, RedShelf, Ciando, and India’s Rockstand

When I reported on Draft2Digital’s pending announcement of a distribution deal with 24Symbols I erroneously suggested they would be the only pay-as-you-sell English-language aggregator supplying this subscription service.

Embarrassingly I missed StreetLib (LINK), which supplies not only 24 Symbols but also Bookmate

Today along came the Hungarian aggregator PublishDrive (LINK) and firmly pulled the rug from under Draft2Digital’s feet with an announcement to die for.

Not just access to 24Symbols and another subscription service Legimi, but also access to the OverDrive libraries, to the Ciando libraries, to Tookbook, Casa De Libro, RedShelf, eSentral in SE Asia, and India’s Rockstand.

It’s like Christmas and a birthday all rolled into one!

I’ll be back with a closer look at all the key pay-as-you-sell English language aggregators soon.

Meanwhile, here’s that PublishDrive list again, with links.

Going global just got a whole lot easier!

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

Mexico is Publishing’s New El Dorado, Draft2Digital to Distribute to 24Symbols, and other Hot Tips for Internationalist Indie Authors.

There’s so much happening on the global scene right now it’s hard to keep on top of things. And that’s before the Frankfurt Book Fair kicks off.

To keep you up to speed, here’s another batch of short posts on how the global markets are shaping up.

@ @ @

Regulars will know how excited I am about the Spanish-language prospects right now. With a half billion Spanish speakers around the world this is a huge market to tap into, and because of the concentration of Spanish speakers in Spain and Latin America it’s also a relatively easy market to tap into.

Two Spanish literary agents have just this past week launched a new venture called The Spanish Bookstage. (LINK)

The more observant will have spotted that’s in English, and so is the site – a reminder as ever that we Anglophone authors have a built in advantage in tackling the global markets even when the markets are in another language.

I’m a big fan of Babelcube – it’s a great way to find translator-partners. But… And it’s a big but… By going through Babelcube you hand over the distribution rights for that language to Babelcube and, at this stage in their game, that can be a frustrating experience, as Babelcube’s distribution leaves much to be desired.

Which is why, while I use translator-aggregators like Babelcube and Fiberead, I also seek translator-partnership arrangements independently. Not least for when opportunities like The Spanish Bookstage come along.

“The new platform,” says Publishing Perspectives (LINK) “comes at a time when the Spanish publishing industry (both in Spain and Latin America) is gaining stronger visibility in the global marketplace.”

While this is the first major platform dedicated to Spanish-language titles, there are plenty of similar operators which savvy indies should be keeping a close eye on that cover the global markets generally. I’ll be taking a close look at some of them as we wind up this year.

@ @ @

Publishing Perspectives is always a good bet for global publishing insights, and especially so this month with the Frankfurt Book Fair almost upon us.

In an article on Publishing Perspectives few days ago Özkan Özdem offered some very useful insights into the exciting Turkish market. (LINK)

Again, regulars will know Turkey is high on my list of priorities, so I found this post very instructive. You may too.

@ @ @

Moving on to that headline. Mexico is publishing’s new El Dorado?

Well, so says Diana Hernández Aldana from Turner Libros, a major Spanish-language publisher. (LINK)

Aldana expresses surprise at “the size of the markets in Mexico and Latin America and at their growth.”

@ @ @

Over at The Digital Reader Nate reports that 3M is out of the library distribution business. (LINK)

From Nate’s post:

3M’s library division has been bought by Bibliotheca, a company that describes itself as “the largest global company dedicated to the development, deployment, and support of self-service library solutions”.

Nate assures us the 3M library distribution will continue without interruption, just under another name. Which hopefully means there will be no interruption to Babelcube’s distribution to what is currently called 3M.

3M supply mainly the US library system, and had ventured into Canada. There was talk of an international network along the lines of OverDrive, but that came to nothing. It remains to be seen what will happen globally.

Meantime be sure to be in OverDrive’s library catalogues. OverDrive have extensive international distribution and with Rakuten now owning them it’s likely they will be expanding further as we hit 2016.

OverDrive library access for your titles can be gained through the pay-as-you-sell aggregators Smashwords or StreetLib . as well as many pay-up-front services.

@ @ @

Staying with StreetLib, a reminder that StreetLib now gets you into the key Latin American ebook retailer Bajalibros, which has stores across the region, including Brazil.

“In recent years,” opens Publishing Perspectives in a post on opportunities in Brazil (LINK) “while European book markets have remained almost flat or have even declined, the emerging countries are seeing a new chapter of the global business of books emerge in terms of exposure, opportunities and sales.”

Hardly news to regulars here, of course. Brazil has long been on my priority list.

Apparently only 25% of Brazilians have read a book in the past three months.

Plenty of reasons for that. Not least Brazilians being too busy playing on those beautiful beaches, or exploring the Amazon. Or, far more likely, that books have been a) unaffordable and b) unavailable.

But that is changing fast. Very fast.

And anyway, before we dismiss that 25% as too small to bother with, let’s bear in mind that 25% of Brazil’s 200 million population is 50 million.

Liana Suppressa, an Italian rights agent who specializes in children’s and YA titles, says that in Brazil there is a very strong enthusiasm and openness of publishers and of readers towards international authors,” adding, in Brazil “there’s a growing interest for middle grade and YA titles, both fantasy and contemporary realistic stories.”

Savvy internationalist authors will be looking to partner with Brazilian publishers to get a share of some of that growing enthusiasm, and of course making their own luck by going direct with their digital titles. Amazon, Apple, Kobo and Google Play are in Brazil,.

And not forgetting POD.

Babelcube is a great place to find (with some effort sifting through) some very competent Portuguese translators for both Brazil and mainland Portugal.

And longer term there are prospects for Portuguese translations in countries like Mozambique and Angola. As I’ll be exploring in a dedicated post shortly, Africa is an exciting emerging prospect.

@ @ @

Speaking of Africa…

As I’ve reported many times, one reason I’m so excited by the global opportunities unfolding is because of the way some cyber-companies are investing in global internet reach.

I summarised the wonderful work of Google (Internet Saathi, Loon, etc) and Facebook’s Aquila project over on the Anne R. Allen blog last month (LINK), and also mentioned satellites.

Both Google and Facebook are investing in satellites, and this post over at VentureBeat this week adds further details of what Facebook have planned for us. (LINK)

Facebook have just partnered with Eutelstat Communications to deploy geostationary satellites  that will cover vast expanses of sub-Saharan Africa, starting in 2016.

The five ton Amos-6 satellites, built in Israel, will orbit above Africa (in sync with the Earth’s orbit) and facilitate broadband internet reception across the region, linking to African ISPs and direct to consumers. Crucially working with standard off-the-shelf devices like regular smartphones and tablets. No specialist equipment needed.

@ @ @

Next, some words from trad-pub industry commentator Mike Shatzkin.

Shatzkin’s posts often get picked up by the indie blogosphere with the intent of ridiculing everything trad pub is doing. Usually with scant regard to the reality that trad pub is doing rather well.

This post from Shatkin covered backlist and export. (LINK)

That’s global sales, to us folk for whom international is a frame of mind, not just an ambition. Of course the indie blogs seized upon Shatkin’s thoughts on backlist and totally ignored his thoughts on export.

Shatzkin reports on an Ingram-hosted conference recently where one US publisher, Diversion Books, had launched its own ebook store app for its romance titles.

Shatzkin reports that Diversion are now seeing almost half – 49% – of English-language sales coming from outside the US, and perhaps most significantly of, 43% of sales coming from outside the US, UK and Canada.

A safe bet that 43% is not all from Australia and New Zealand, and very likely India is playing a significant role. But even so, a substantial portion of those “export” sales will be coming from other markets around the world.

Why?

Because they are being made available and buyable.

As I’ve said so many times here, trad pub (big and small) is raking in the cash from the global New Renaissance while most indies are still partying like its 2009, fighting each other for a share of the ever more competitive US market.

Indies can already get very profitable global reach from the mainstream retailers, but there are still vast tracts of the world off-limits by going this route.

Diversion’s ebook store app is one way in which small publishers – and indies –can reach a far bigger audience. And earn more from each transaction. And have access to the customer data.

Direct to consumer sales are something all indies with a decent-sized portfolio need to be looking at as we enter the second half of this decade.

I’ll be exploring this more as we head into 2016.

@ @ @

Finally, let’s end with the second half of that headline somewhere above.

Yes, Draft2Digital is about to announce a distribution deal with the Spanish subscription service 24Symbols.

24Symbols is a subscription service in Europe that has been happily managing to survive with the subscription model since 2011.

Draft2Digital currently supplies the US subscription services Scribd and Oyster (Oyster will be closing early next year), tas well as the European ebook operator Tolino, the global Page Foundry (Inktera and Versent ebook stores) and the usual suspects Apple, Kobo and Nook.

As best I can see, the new addition will make D2D the only English-language aggregator getting indie titles into 24Symbols (if anyone knows another, do let me know). UPDATE, With great embarrassment I have to admit I somehow missed the fact that StreetLib already supplies 24Symbols. Sorry guys! So Draft2Digital will not be the first or the only.  🙂

And with Smashwords having recently dumped Flipkart, the addition of 24Symbols will make D2D a first-option for ever more indies frustrated by Smashwords’ antiquated system.

I’ll be running a comparison of the main pay-as-you-sell English-language aggregators shortly, looking at the pros and cons of each.

@ @ @

We have unprecedented opportunities before us as the second half of the second decade of the twenty-first century unfolds.

Don’t let them pass you by.

Think about the next five years, not the next five weeks.

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

The International Indie Author Facebook Group

Sorry, Smashwords. There's Now An *Easier* Way To Get Into The OverDrive Libraries.

In a new blow to both US-based pay-as-you-sell aggregator Smashwords and UK-based pay-up-front aggregator Ebook Partnership, there’s now another way into the OverDrive global library catalogue.

Italy-based aggregator StreetLib will from September 15 be delivering Streetlib titles to OverDrive’s 33,000 partner libraries across 50 countries.

With Flipkart gone, the OverDrive libraries distribution option was one of the few reasons left to be putting titles into Smashwords.

But last month I spent far too much time trying to upload titles to Smashwords only to see them rejected straight away, sat waiting days to be approved (the exact same title would be selling on Apple in hours through Draft2Digital) or rejected days later after review. Titles with validated epubs that Smashwords rejects, yet that somehow manage to sail through Draft2Digital and into the exact same stores Smashwords says won’t accept them.

I’ve yet to have a title rejected by StreetLib

For OverDrive library access I’ll be loading all my new titles via StreetLib. I have to use them anyway to get them into Google Play (no direct access to Google Play from here even when the portal is working) which neither Smashwords nor Draft2Digital supply.

StreetLib also get you into myriad other stores Smashwords and Draft2Digital are not supplying.

Stores like El Corte Ingles in Spain, for example. Here’s one of my titles in ECI through StreetLib. (LINK)

StreetLib also gets your titles into the fast-growing global subscription service Bookmate.

Check out the StreetLib self-pub portal here. (LINK)

If you have your own epubs it’s free to upload.

And it’s in English, despite being Italian, Unlike Smashwords and Draft2Digi9tal StreetLib understands not everyone speaks English and so the site has eight language options, making it very easy to navigate.

Make sure StreetLib is part of your going global upload routine.