Category Archives: StreetLib

Global New Renaissance – the Rise and Rise of Africa.

Africa.
Still in the digital stone-age.
Or is it?

This week comes confirmation that Big Machine Label Group‘s new global music-video streaming platform Big Machine TV will be powered by a start-up in… Nigeria

BMLG, the first major music label (Taylor Swift among many superstars) to operate its own streaming platform, is using Nigeria’s PublicVine PaaS (platform-as-a-service) system.

For most of us in the First World west, Africa is still assumed to be in the stone-age, but the reality is rather different.

Continue reading

Wattpad’s Global Data Mine

wattpad-global

Are you making the best of Wattpad’s data tools?

Wattpad is, increasingly, a valuable tool to get actual sales, and I’ll be looking at some of Wattpad’s new sales-orientated features over coming weeks.

But for me Wattpad is most valuable for its global reach and its data.

Take the image above. Obviously this is an inert screenshot, but the original in my Wattpad data dashboard is interactive and a click on each of the highlighted countries will tell me what percentage of my readers are coming from each country.

Wattpad will also break down my readers by gender and by age group, and a lot more besides.

  • This map shows me that for this particular title some 25% of my Wattpad readership is in the US. More than I would have expected, but then this is an English-language title.
  • The UK accounts for 11% and Canada and Australia account for 3% each.

But what matters to me with Wattpad is reaching the rest of the world and, again bearing in mind this is an English-language title, the stats are both revealing and occasionally surprising.

  • In Europe I’m finding readers in Germany and Austria. Surprisingly no traction yet elsewhere in Europe.
  • 10% of my Wattpad readers for this title are in India. That’s very useful to know as I really hadn’t considered India a likely market for this particular book. And 2% in neighbouring Pakistan and 1.5% in Sri Lanka.

But then come the real surprises.

Continue reading

Digital Libraries – Our Best Bet For International Reach

BiBF2016

I’ve covered the value of OverDrive and like digital library suppliers many times here, but it’s worth revisiting once more in mind OverDrive’s presence at the Beijing Book Fair last week.

From the OverDrive blog: (LINK)

“Over the last several years, OverDrive has made a significant investment to increase the amount of global content available for our library and school partners. We now offer 35,000+ Chinese titles from over 500 publishers in our online catalog, Marketplace, both in the U.S. and internationally. Additionally, Marketplace now features hundreds of thousands of titles from publishers in 63 countries and we add new titles each month in both Simplified and Traditional Chinese as well as Japanese, German, Spanish, Polish and many more languages. Titles include bestselling eBooks and audiobooks written in the native language as well as titles translated from English.”

But it’s not just about selling Chinese content in China. it’s about selling Chinese and other foreign language content globally.
From the Over Drive blog again, taking Chinese titles as an example,

“Libraries have responded by creating curated collections of community language content. Toronto Public Library, Los Angeles Public Library and Seattle Public Library all provide examples of digital collections featuring thousands of Chinese titles.”

This is where the true value of digital libraries for foreign-language content lies for us internationalist indies: accessing ex-pat and immigrant communities around the world that still want to read in their home language. Continue reading

How To List At $0.00 On Amazon. No Exclusivity Or Price-Matching Required.

SFK FREE

Free On Amazon! And No, This Is Not A Self-Promo Post.

Yesterday I took one of my Sherlock For Kids titles out of KDP and uploaded to Amazon by another route and listed the price at $0.00.

Today here it is on Amazon at $0.00 with the immortal words “This price was set by the publisher.”

  • No exclusivity. It’s still on Apple, Kobo, etc.
  • No Select five days free every ninety days. This is free for just as long as I want it to be.
  • No going free on other retailers and just hoping Amazon will price-match, or getting friends to tell Amazon there’s a better price elsewhere. In fact it’s still at 0.99 on several retailers, but free on Amazon.

How? By uploading my title to StreetLib, the Italian aggregator (don’t panic, the site is in English!) that in many ways continues to lead the aggregator pack.

StreetLib’s Anne-Catherine de Fombelle has said this is a six month trial and that she hopes indie authors will use this option wisely. I’m sure we (mostly) will.

Free can be a great tool in our indie tool kit, but as above, indie authors have never had the option to list free on Amazon except a) by going exclusive and being able to list free for five days in Select, or b) going free on another retailer and hoping Amazon will price-match.

Now we have the option to list free on Amazon for as long or as short a time as we like, subject of course to either StreetLib and Amazon not changing the rules down the road.

As part of a multi-book and growing series I hope this title will now find lots of new eyeballs and lots of buys of the rest of the series, both on Amazon and on other retailers.

My thanks to StreetLib for making this option available and working so efficiently.

For those who haven’t used StreetLib before, it has some of the best distribution available from any pay-as-you-sell aggregator, and lots more to commend it too.

There are some downsides – not least the clunky interface – but the StreetLib team are working on that and to bring many new features to StreetLib this year.

But the free-on-Amazon option has to be the best thing they’ve come up with to date.

Do pop along to StreetLib (LINK) and at least check out what they offer. Access to Google Play, for example, and the best Italian and Latin American distribution of any English-language aggregator.

This post first appeared in The International Indie Author Facebook Group (LINK) on 16 March 2016.

◊ ◊ ◊
The International Indie Author
Looking at the bigger picture.
◊ ◊ ◊
For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

Mexico is Publishing’s New El Dorado, Draft2Digital to Distribute to 24Symbols, and other Hot Tips for Internationalist Indie Authors.

There’s so much happening on the global scene right now it’s hard to keep on top of things. And that’s before the Frankfurt Book Fair kicks off.

To keep you up to speed, here’s another batch of short posts on how the global markets are shaping up.

@ @ @

Regulars will know how excited I am about the Spanish-language prospects right now. With a half billion Spanish speakers around the world this is a huge market to tap into, and because of the concentration of Spanish speakers in Spain and Latin America it’s also a relatively easy market to tap into.

Two Spanish literary agents have just this past week launched a new venture called The Spanish Bookstage. (LINK)

The more observant will have spotted that’s in English, and so is the site – a reminder as ever that we Anglophone authors have a built in advantage in tackling the global markets even when the markets are in another language.

I’m a big fan of Babelcube – it’s a great way to find translator-partners. But… And it’s a big but… By going through Babelcube you hand over the distribution rights for that language to Babelcube and, at this stage in their game, that can be a frustrating experience, as Babelcube’s distribution leaves much to be desired.

Which is why, while I use translator-aggregators like Babelcube and Fiberead, I also seek translator-partnership arrangements independently. Not least for when opportunities like The Spanish Bookstage come along.

“The new platform,” says Publishing Perspectives (LINK) “comes at a time when the Spanish publishing industry (both in Spain and Latin America) is gaining stronger visibility in the global marketplace.”

While this is the first major platform dedicated to Spanish-language titles, there are plenty of similar operators which savvy indies should be keeping a close eye on that cover the global markets generally. I’ll be taking a close look at some of them as we wind up this year.

@ @ @

Publishing Perspectives is always a good bet for global publishing insights, and especially so this month with the Frankfurt Book Fair almost upon us.

In an article on Publishing Perspectives few days ago Özkan Özdem offered some very useful insights into the exciting Turkish market. (LINK)

Again, regulars will know Turkey is high on my list of priorities, so I found this post very instructive. You may too.

@ @ @

Moving on to that headline. Mexico is publishing’s new El Dorado?

Well, so says Diana Hernández Aldana from Turner Libros, a major Spanish-language publisher. (LINK)

Aldana expresses surprise at “the size of the markets in Mexico and Latin America and at their growth.”

@ @ @

Over at The Digital Reader Nate reports that 3M is out of the library distribution business. (LINK)

From Nate’s post:

3M’s library division has been bought by Bibliotheca, a company that describes itself as “the largest global company dedicated to the development, deployment, and support of self-service library solutions”.

Nate assures us the 3M library distribution will continue without interruption, just under another name. Which hopefully means there will be no interruption to Babelcube’s distribution to what is currently called 3M.

3M supply mainly the US library system, and had ventured into Canada. There was talk of an international network along the lines of OverDrive, but that came to nothing. It remains to be seen what will happen globally.

Meantime be sure to be in OverDrive’s library catalogues. OverDrive have extensive international distribution and with Rakuten now owning them it’s likely they will be expanding further as we hit 2016.

OverDrive library access for your titles can be gained through the pay-as-you-sell aggregators Smashwords or StreetLib . as well as many pay-up-front services.

@ @ @

Staying with StreetLib, a reminder that StreetLib now gets you into the key Latin American ebook retailer Bajalibros, which has stores across the region, including Brazil.

“In recent years,” opens Publishing Perspectives in a post on opportunities in Brazil (LINK) “while European book markets have remained almost flat or have even declined, the emerging countries are seeing a new chapter of the global business of books emerge in terms of exposure, opportunities and sales.”

Hardly news to regulars here, of course. Brazil has long been on my priority list.

Apparently only 25% of Brazilians have read a book in the past three months.

Plenty of reasons for that. Not least Brazilians being too busy playing on those beautiful beaches, or exploring the Amazon. Or, far more likely, that books have been a) unaffordable and b) unavailable.

But that is changing fast. Very fast.

And anyway, before we dismiss that 25% as too small to bother with, let’s bear in mind that 25% of Brazil’s 200 million population is 50 million.

Liana Suppressa, an Italian rights agent who specializes in children’s and YA titles, says that in Brazil there is a very strong enthusiasm and openness of publishers and of readers towards international authors,” adding, in Brazil “there’s a growing interest for middle grade and YA titles, both fantasy and contemporary realistic stories.”

Savvy internationalist authors will be looking to partner with Brazilian publishers to get a share of some of that growing enthusiasm, and of course making their own luck by going direct with their digital titles. Amazon, Apple, Kobo and Google Play are in Brazil,.

And not forgetting POD.

Babelcube is a great place to find (with some effort sifting through) some very competent Portuguese translators for both Brazil and mainland Portugal.

And longer term there are prospects for Portuguese translations in countries like Mozambique and Angola. As I’ll be exploring in a dedicated post shortly, Africa is an exciting emerging prospect.

@ @ @

Speaking of Africa…

As I’ve reported many times, one reason I’m so excited by the global opportunities unfolding is because of the way some cyber-companies are investing in global internet reach.

I summarised the wonderful work of Google (Internet Saathi, Loon, etc) and Facebook’s Aquila project over on the Anne R. Allen blog last month (LINK), and also mentioned satellites.

Both Google and Facebook are investing in satellites, and this post over at VentureBeat this week adds further details of what Facebook have planned for us. (LINK)

Facebook have just partnered with Eutelstat Communications to deploy geostationary satellites  that will cover vast expanses of sub-Saharan Africa, starting in 2016.

The five ton Amos-6 satellites, built in Israel, will orbit above Africa (in sync with the Earth’s orbit) and facilitate broadband internet reception across the region, linking to African ISPs and direct to consumers. Crucially working with standard off-the-shelf devices like regular smartphones and tablets. No specialist equipment needed.

@ @ @

Next, some words from trad-pub industry commentator Mike Shatzkin.

Shatzkin’s posts often get picked up by the indie blogosphere with the intent of ridiculing everything trad pub is doing. Usually with scant regard to the reality that trad pub is doing rather well.

This post from Shatkin covered backlist and export. (LINK)

That’s global sales, to us folk for whom international is a frame of mind, not just an ambition. Of course the indie blogs seized upon Shatkin’s thoughts on backlist and totally ignored his thoughts on export.

Shatzkin reports on an Ingram-hosted conference recently where one US publisher, Diversion Books, had launched its own ebook store app for its romance titles.

Shatzkin reports that Diversion are now seeing almost half – 49% – of English-language sales coming from outside the US, and perhaps most significantly of, 43% of sales coming from outside the US, UK and Canada.

A safe bet that 43% is not all from Australia and New Zealand, and very likely India is playing a significant role. But even so, a substantial portion of those “export” sales will be coming from other markets around the world.

Why?

Because they are being made available and buyable.

As I’ve said so many times here, trad pub (big and small) is raking in the cash from the global New Renaissance while most indies are still partying like its 2009, fighting each other for a share of the ever more competitive US market.

Indies can already get very profitable global reach from the mainstream retailers, but there are still vast tracts of the world off-limits by going this route.

Diversion’s ebook store app is one way in which small publishers – and indies –can reach a far bigger audience. And earn more from each transaction. And have access to the customer data.

Direct to consumer sales are something all indies with a decent-sized portfolio need to be looking at as we enter the second half of this decade.

I’ll be exploring this more as we head into 2016.

@ @ @

Finally, let’s end with the second half of that headline somewhere above.

Yes, Draft2Digital is about to announce a distribution deal with the Spanish subscription service 24Symbols.

24Symbols is a subscription service in Europe that has been happily managing to survive with the subscription model since 2011.

Draft2Digital currently supplies the US subscription services Scribd and Oyster (Oyster will be closing early next year), tas well as the European ebook operator Tolino, the global Page Foundry (Inktera and Versent ebook stores) and the usual suspects Apple, Kobo and Nook.

As best I can see, the new addition will make D2D the only English-language aggregator getting indie titles into 24Symbols (if anyone knows another, do let me know). UPDATE, With great embarrassment I have to admit I somehow missed the fact that StreetLib already supplies 24Symbols. Sorry guys! So Draft2Digital will not be the first or the only.  🙂

And with Smashwords having recently dumped Flipkart, the addition of 24Symbols will make D2D a first-option for ever more indies frustrated by Smashwords’ antiquated system.

I’ll be running a comparison of the main pay-as-you-sell English-language aggregators shortly, looking at the pros and cons of each.

@ @ @

We have unprecedented opportunities before us as the second half of the second decade of the twenty-first century unfolds.

Don’t let them pass you by.

Think about the next five years, not the next five weeks.

For daily news and discussion about the global indie publishing scene join this lively Facebook Group.

The International Indie Author Facebook Group

Sorry, Smashwords. There's Now An *Easier* Way To Get Into The OverDrive Libraries.

In a new blow to both US-based pay-as-you-sell aggregator Smashwords and UK-based pay-up-front aggregator Ebook Partnership, there’s now another way into the OverDrive global library catalogue.

Italy-based aggregator StreetLib will from September 15 be delivering Streetlib titles to OverDrive’s 33,000 partner libraries across 50 countries.

With Flipkart gone, the OverDrive libraries distribution option was one of the few reasons left to be putting titles into Smashwords.

But last month I spent far too much time trying to upload titles to Smashwords only to see them rejected straight away, sat waiting days to be approved (the exact same title would be selling on Apple in hours through Draft2Digital) or rejected days later after review. Titles with validated epubs that Smashwords rejects, yet that somehow manage to sail through Draft2Digital and into the exact same stores Smashwords says won’t accept them.

I’ve yet to have a title rejected by StreetLib

For OverDrive library access I’ll be loading all my new titles via StreetLib. I have to use them anyway to get them into Google Play (no direct access to Google Play from here even when the portal is working) which neither Smashwords nor Draft2Digital supply.

StreetLib also get you into myriad other stores Smashwords and Draft2Digital are not supplying.

Stores like El Corte Ingles in Spain, for example. Here’s one of my titles in ECI through StreetLib. (LINK)

StreetLib also gets your titles into the fast-growing global subscription service Bookmate.

Check out the StreetLib self-pub portal here. (LINK)

If you have your own epubs it’s free to upload.

And it’s in English, despite being Italian, Unlike Smashwords and Draft2Digi9tal StreetLib understands not everyone speaks English and so the site has eight language options, making it very easy to navigate.

Make sure StreetLib is part of your going global upload routine.

Getting In To Google Play (It's Still Possible!)

Gunjur-Coastline-Gambia

The View From The Beach:

Mark Williams At Large

With the Google Play self-pub portal still down (LINK) I’ve been getting tons of queries about whether this is a block on indies, or a genuine issue with the portal.

Safe to say it seems a genuine issue with the portal. Why Google seem in no hurry to fix it is another question, but I can confirm indies can still get titles live on Google Play today.

The big US aggregators Smashwords and Draft2Digital do not have deals with Google Play, and it looks like they never will (payment model incompatibilities) but there are alternatives.

The British aggregator Ebook Partnership will get you into Google Play, but theirs is pay-up-front service, and while there are sound reasons for going this route, it’s not the best option if you expect low sales levels or are just wanting access to a handful of stores.

Bookrix will get you in to, but they appear to have an all or nothing retail outlet option and an unimpressive list of outlets anyway.

But there are two very nice pay-as-you-sell aggregators in Europe – Xin-Xii and Narcissus, that will also get you into Google Play.

Yesterday I used the Narcissus portal StreetLib to upload a title to Google Play specifically to see if indie titles were still being allowed in through the aggregators while the direct portal is down.

And I’m delighted to be able to report they are! My title sailed through in less than 24 hours. So clearly the self-pub portal being down is not some ploy to block indies from listing in the store. Another great conspiracy theory bites the dust.

I’ll be doing a full report on StreetLib (Narcissus) for the EBUK blog soon, as part of a series on the aggregator options available, but meanwhile you can find it here. (LINK)

Ebook Bargains UK

Far more than just an ebook promo newsletter.

Far more than just the UK.