And no, despite the image, this is not a self-promo Buy My Book post!
When it comes to finding the path of least resistance we indies have it down to a fine art.
Even though all logic dictates that, unless we have a sweetheart deal with a retailer, being available as widely as possible is the best long-term career move we can make, it seems many indies will nonetheless convince ourselves it’s all soooo much effort that we’re better off just signing up to Select and crossing our fingers.
NB: This isn’t an anti-Select post. Select is a great tool and used wisely can bring its own rewards, but we should never chose an option simply because it’s quick and easy, or because we see big-name authors doing well in Select but who may well have special deals like White Glove, etc that are why they are doing so well when so many regular indies are not.
Especially when it’s so quick and easy to go from being just in Amazon’s dozen stores to being in 400-500 stores worldwide, and still be in those same dozen Amazon stores as well.
How quick and easy?