Tag Archives: Rio Olympics

James Patterson Book Shots, Sachet Marketing and the Perils of the Look Inside Feature.

DeadHeat

I follow James Patterson with interest – not so much for the reading as for the presentation and innovation.

Patterson didn’t get to be the world’s biggest-selling author – bigger than Rowling –by hiding his books away from public view and sticking to safe bet formats.

His latest Book Shots project – titles of approx. 150 pages written for the new world of mobile consumers – is designed to chase reluctant readers for whom a full length title of 300 or 500 pages is a daunting prospect.

Stories at the speed of life, as they are cleverly branded.

But he takes that one step further still with his Dead Heat Book Shot, which with perfect timing is set in the Rio 2016 Olympics and released to coincide. And this is a 150 page standard Book Shot delivered in four parts, of just 35-40 pages each, and in the UK retailing at just 49p (a full Book Shot retails at £1.99 GBP).

Whatever we may think of the actual writing, we have to admire the packaging, marketing and timing.

Yes, we can all find things to complain about in the storylines, but Patterson isn’t pretending to be Shakespeare.

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